Explore key trends, insights, and strategies in international student recruitment through global education fairs. Stay informed and ahead in the evolving landscape of higher education.
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For years, Turkish students have been exploring study opportunities beyond their home country, seeking top-quality education, international exposure, and career prospects. But where exactly are they heading? What destinations remain on top, and which new ones are gaining popularity? Based on A2 Fairs’ online survey results from 2023, 2024, and 2025, we’ve identified key trends in Turkish students’ study preferences. The time to connect with this vibrant market is now!
For years, Turkish students have been exploring study opportunities beyond their home country, seeking top-quality education, international exposure, and career prospects. But where exactly are they heading? What destinations remain on top, and which new ones are gaining popularity? Based on A2 Fairs’ online survey results from 2023, 2024, and 2025, we’ve identified key trends in Turkish students’ study preferences. The time to connect with this vibrant market is now!
Some countries consistently dominate the wish lists of Turkish students. The UK, Germany, the USA, Canada, Italy, Switzerland, the Netherlands, France, Ireland have all held steady spots in student preferences for international education over the past three years. The UK, in particular, has taken center stage, rising to the top of the list in both 2024 and 2025.
It’s no surprise these countries remain strong contenders. The UK and the USA are home to some of the world’s top universities, offering globally recognized degrees and vibrant multicultural environments. Germany, with its tuition-free universities, continues to be a cost-effective option, especially for students seeking engineering and technical degrees. Canada’s high standard of education, post-graduate work opportunities, and friendly immigration policies make it an attractive choice for Turkish students looking beyond Europe. Meanwhile, Italy, France, and Switzerland consistently rank high, drawing students with their renowned institutions, cultural appeal, and academic excellence.
Beyond the consistently popular choices, there’s another key takeaway from this year’s results: new destinations are on the rise! If you represent an institution in one of these up-and-coming regions, now is the time to introduce your programs to an eager audience.
In addition to the traditionally popular choices, our data reveals a vast growing interest in several emerging study destinations for Turkish students. Among them, Austria, Belgium, and Sweden stand out as countries experiencing a significant surge in preference over the past three years.
Austria’s emergence as a favored destination is no surprise. With low tuition fees, high-quality universities, and its location in the heart of Europe, Austrian institutions are attracting more Turkish students each year. Studying in Austria offers a mix of top-tier education, an international atmosphere, and access to EU-wide job opportunities, making it an ideal choice for students seeking affordability without compromising quality.
Belgium’s rise in preference rankings from 2023 to 2025 is significant. Known for its top-tier universities and strategic location in the heart of Europe, the country has become a prime destination for students who seek a multicultural environment, strong industry connections, and bilingual education opportunities. As more Turkish students explore European study options, Belgium's potential as an international education hub is growing exponentially.
Turkish students' interest in universities in Sweden has continued to rise steadily over the past three years. The country’s world-class education system, focus on sustainability, and emphasis on innovation make it an attractive choice for Turkish students looking for quality education and future career opportunities. With many programs offered in English and a strong research-based approach, Sweden’s universities present an excellent alternative for those seeking a global education experience.
If your university is located in one of these rising destinations, now is the perfect time to take advantage of this interest. Turkish students are actively seeking international education, and their preferences are evolving. The key to successful recruitment? Visibility and engagement.
That’s where A2 Fairs comes in. As Turkey’s leading student recruitment fair, A2 Fairs connects international institutions with motivated Turkish students who are eager to explore their options. Whether through in-person events, online fairs, or school visits, A2 Fairs provides universities with direct access to a highly engaged audience.
With Turkish students increasingly looking for international education opportunities, institutions that take the right steps now will gain a competitive edge. The interest is there—the question is, will your university be present when students make their decisions?
Join A2 Fairs and ensure that your institution is part of this exciting growth. Turkish students are eager to explore new opportunities, and with the right strategy, your university could be their next destination. Don’t miss the chance to be part of Turkey’s thriving education market—partner with A2 Fairs today!
