International Education Fairs & Student Recruitment

Explore key trends, insights, and strategies in international student recruitment through global education fairs. Stay informed and ahead in the evolving landscape of higher education.

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Why International Institutions Should Invest in Georgia: A Market Analysis of International Education

Georgia has become one of the most attractive emerging markets for international student recruitment.

Georgia has become one of the most attractive emerging markets for international student recruitment. With strong outbound mobility, a growing middle class, rising demand for international qualifications, and a strategic location between Europe and Asia, the country offers significant opportunities for universities, colleges, language schools, pathway providers, and boarding schools seeking sustainable growth.

To help institutions better understand this dynamic market, a² International Education Fairs will host a special webinar:

Why International Institutions Should Invest in Georgia: A Market Analysis of International Education

During this session, we will explore the latest developments in Georgia's international education sector and provide practical insights into student recruitment opportunities in the country.

Date: 8 July 2026
Time: 13:00 (Istanbul, UTC+3)
Language: English

Presenter:
Tamta Khonelidze
International Education Consultant

Moderator:
Sera Sandra Arpacı
General Manager, a² Fairs

Key Topics

  • Overview of the Georgian education market
  • Outbound student mobility trends and statistics
  • Most popular study destinations and emerging preferences
  • Student and parent decision-making factors
  • The role of education agencies and counsellors
  • Effective recruitment strategies for international institutions
  • Marketing and conversion best practices
  • Long-term opportunities for institutions entering the Georgian market
  • How to build brand awareness and sustainable student pipelines in Georgia
  • TNE practices and opportunities in Georgia
  • Government-funded outbound mobility programs and scholarship opportunities for Georgian students abroad

Who Should Attend?

This webinar is designed for:

  • Universities
  • Colleges
  • Language schools
  • Pathway providers
  • Boarding schools
  • International education recruitment professionals
  • Admissions and marketing teams
  • Institutional leaders responsible for international growth

Why Attend?

Participants will gain valuable market intelligence, practical recruitment insights, and a clearer understanding of how to position their institution effectively within Georgia's growing international education landscape.

Whether you are already active in the market or considering Georgia as part of your future recruitment strategy, this webinar will provide actionable information to support your decision-making process.

Registration

Participation is free of charge.

To register, please complete the registration form below.

Please note: The webinar access link will be sent only to registered participants. Once you complete the registration form, you will receive further details and joining instructions prior to the event.

We look forward to welcoming you and sharing valuable insights about one of the most promising international education markets in the region.